Imagine 114 million people watching a big game. The game stops, the lights go out, and a cookie brand makes a splash with “You can dunk in the dark.” This is the high-stakes world of real-time marketing, where being relevant…
Category: Event Marketing
What can a 109-loss baseball season teach us about winning online? The Chicago White Sox saw a 623% spike in engagement. This shows that digital grand slams can happen even when teams lose a lot. Stadiums now face competition from…